Passion. Elegance. Pursuit of Perfection. Innovation respecting the Tradition
The eldest of eight children, Gennaro Scafora was born in Naples in 1942. Founder of Paolo Scafora, the firm taking the name from one of his sons, Gennaro was a workshop apprentice in the industrious Neapolitan alleys of the Fifties. He immediately reveals talent and passion for the shoe craftsmanship, by inheriting his father’s legacy and passing it down to his younger brothers. In the Seventies he starts up a small workshop for the production of leather soles. His perseverance and his efforts are finally rewarded. Though, Gennaro does not forget his first love for the fascinating art of the shoe hand-making. His son, Paolo, will learn the secrets of his mastery and make them the driving force of a new enchanting story.
Born in Naples in 1974. As a child he developed a deep passion for the shoe hand-making. While playing with his brothers in their father’s workshop he was fascinated by the smells and the colours of the leather skins as well as by the rhythmic and persistent sounds of the shoemaker tools. As a teenager, after school he used to learn the secrets of the hand-crafting. When he turned twenty, he moved to Milan to deepen his knowledge of the shoe-designing techniques. Thus he combined the manual skills and the design creativity by hand-making bespoke shoes whose echo quickly spread overseas. His need to experiment his curiosity abroad brought Paolo to many countries all over the world. He finally arrived in Australia. Though, after a few years he decided to return to Naples where, together with his brothers, he created the luxury brand taking his own name. This is the beginning of an ambitious story having deep roots in a family workshop.